## Facts

- Cepia, LLC (Cepia) was a Missouri limited-liability company that developed, manufactured, and sold children’s toy lines, including the motorized animal toys known as “ZhuZhu Pets.”
- Cepia registered trademarks for “ZhuZhu Pets” and the ZhuZhu Pets logo and owned copyrights in the toys’ design and packaging.
- Alibaba.com Hong Kong Limited (Alibaba.com) was a Hong Kong corporation that operated websites used as an online marketplace where sellers could display products to consumers throughout the United States and elsewhere.
- Alibaba Group Holding Ltd. (Alibaba) was a Cayman Islands corporation described as a holding company that owned internet businesses, including Alibaba.com, along with the domain name “alibaba.com” and the marks “Alibaba” and “Aliexpress.”
- Alibaba had no presence in Missouri other than its ownership interests in Alibaba.com.
- Alibaba.com had no physical presence in Missouri, but its websites had two paid users and 1,211 suppliers located in Missouri.
- Cepia sued Alibaba and Alibaba.com in the U.S. District Court for the Eastern District of Missouri for trademark infringement and copyright infringement.
- Cepia alleged Alibaba.com used Cepia’s ZhuZhu Pets trademarks and copyrights to facilitate the sale of counterfeit goods by placing a link on its home page that directed customers to a page offering unauthorized ZhuZhu Pets products from various sellers.
- Alibaba and Alibaba.com moved to dismiss for lack of personal jurisdiction.

## Issues

1. Whether the Eastern District of Missouri could exercise personal jurisdiction over Alibaba, a foreign holding company with no Missouri presence other than ownership of a subsidiary.
2. Whether the Eastern District of Missouri could exercise personal jurisdiction over Alibaba.com based on its operation of an online marketplace website with Missouri-based users and suppliers and alleged infringement tied to that website.

## Decision

- The court addressed defendants’ motions to dismiss for lack of personal jurisdiction.
- The public case summary available here does not provide the specific disposition of the motions (e.g., whether the motions were granted or denied as to either defendant).

## Legal Principles

- A federal court must have a lawful basis to exercise personal jurisdiction over each defendant, consistent with due process.
- Personal jurisdiction over a corporate parent is assessed based on the parent’s own forum contacts; ownership of a subsidiary alone does not automatically establish jurisdiction over the parent.
- When claims arise from conduct connected to a defendant’s forum-related activities, courts analyze whether those activities create a sufficient connection between the defendant, the forum, and the litigation to permit case-specific (specific) jurisdiction.
- In internet-related cases, courts may consider the nature of a defendant’s website-related contacts with the forum (such as commercial relationships with forum participants) when evaluating minimum contacts.

## Conclusion

Cepia, a Missouri toy company, sued Alibaba (a Cayman holding company) and Alibaba.com (a Hong Kong marketplace operator) for alleged trademark and copyright infringement tied to links and listings for unauthorized ZhuZhu Pets products on the marketplace websites, and the court considered whether Missouri could exercise personal jurisdiction over each foreign defendant based on their asserted Missouri-related contacts.


Cepia, LLC v. Alibaba Group Holding Ltd., 2011 U.S. Dist. LEXIS 129126 (2011)