Learning Outcomes
This article explains the forms and implications of market efficiency for CFA Level 1 candidates, including:
- Distinguishing precisely between weak, semi-strong, and strong forms of the efficient market hypothesis, with emphasis on what information each form assumes is reflected in prices and how that shapes return expectations.
- Evaluating the empirical evidence on common market anomalies—such as the January effect, momentum, value versus growth, and post‑earnings announcement drift—and assessing whether they truly contradict market efficiency after adjusting for risk, costs, and data‑mining concerns.
- Describing how behavioral finance concepts, particularly overconfidence, loss aversion, herding, and representativeness, can generate predictable pricing patterns and help explain why some anomalies may arise or persist.
- Assessing the practical consequences of different efficiency assumptions for security selection, performance evaluation, and the choice between active and passive portfolio management strategies.
- Interpreting exam-style scenarios to identify which form of efficiency is being tested, what anomaly or bias is illustrated, and whether abnormal returns should be expected to persist in a competitive market environment.
- Integrating knowledge of efficiency, anomalies, and behavioral biases to evaluate investment strategies that claim consistent outperformance and to articulate clear, syllabus-aligned justification for when active management may or may not be warranted.
CFA Level 1 Syllabus
For the CFA Level 1 exam, you are required to understand market efficiency forms and anomalies with a focus on the following syllabus points:
- Distinguishing between weak, semi-strong, and strong forms of market efficiency
- Identifying and interpreting common market anomalies and their investment implications
- Understanding behavioral finance biases and their effects on investment decisions
- Analyzing the practical consequences of market efficiency for active and passive management
Test Your Knowledge
Attempt these questions before reading this article. If you find some difficult or cannot remember the answers, remember to look more closely at that area during your revision.
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Which form of the efficient market hypothesis (EMH) states that security prices fully reflect all publicly available information?
- Weak-form efficiency
- Semi-strong-form efficiency
- Strong-form efficiency
- Perfect-form efficiency
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A researcher finds that, on average, small-cap stocks have earned higher risk‑adjusted returns than large‑cap stocks over many decades. Which of the following is the most appropriate label for this finding?
- Calendar anomaly
- Size anomaly
- Value anomaly
- Momentum anomaly
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An investor refuses to sell a losing stock because “it is not a loss until I sell,” but is willing to quickly sell stocks that have gone up slightly. Which behavioral concept best explains this pattern?
- Overconfidence
- Herding
- Loss aversion
- Representativeness
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In a market that is at least semi-strong-form efficient, which statement about active fundamental analysis is most accurate?
- It can consistently earn abnormal returns before costs.
- It can consistently earn abnormal returns after costs.
- It can add value mainly by improving risk control and tax efficiency.
- It has no role because prices do not respond to information.
Introduction
Market efficiency is a foundational concept in finance, directly affecting investment analysis and portfolio management. It links the process by which information is incorporated into prices with the ability of investors to earn returns above those justified by risk.
Key Term: Efficient market hypothesis
The hypothesis that an asset’s current market price fully and quickly reflects all available information in its relevant information set, so that it is not possible to earn persistent abnormal returns after adjusting for risk and transaction costs.Key Term: Abnormal return
A realized return in excess of the return required for the asset’s risk (often measured relative to a model such as the CAPM or relative to a benchmark index).
Under the efficient market hypothesis (EMH), prices follow a type of “fair game”: given all information currently available, the expected abnormal return on a security is zero. Prices may move unpredictably as new information arrives, but these changes should be essentially random and not systematically forecastable using information already known.
Key Term: Random walk
A price or return process in which future changes are independent of past changes and cannot be predicted using historical data.
EMH does not claim that prices are always equal to true fundamental value. Rather, mispricings are assumed to be random, short‑lived, and not exploitable on average after costs in a competitive market with many rational, profit‑motivated participants.
Forms of Market Efficiency
There are three main forms of EMH, each defined by the information set that is assumed to be fully reflected in security prices. The forms are nested: if a market is strong‑form efficient, it is also semi‑strong and weak‑form efficient; if it is semi‑strong, it is at least weak‑form efficient.
Weak Form Efficiency
Weak-form efficiency states that current prices reflect all information contained in past trading data such as prices and volumes.
Key Term: Weak form efficiency
A market condition in which current security prices fully reflect all information from past trading data, such as historical prices and trading volumes.
Implications:
- Historical price patterns, charts, moving averages, and similar tools should not allow investors to earn consistent abnormal returns.
- Technical analysis, if based solely on past prices and volumes, should not be systematically profitable after transaction costs in a weak‑form efficient market.
- However, investors may still add value using fundamental analysis, because weak‑form efficiency makes no claim about information from financial statements, macroeconomic data, or industry reports.
Empirical tests of weak-form efficiency typically examine:
- Autocorrelation in returns (are today’s returns related to yesterday’s?)
- Profits from simple trading rules (e.g., filter rules, moving‑average crossovers)
For most large, liquid equity markets, the evidence mostly supports weak‑form efficiency, although short‑term momentum and long‑term reversal patterns suggest that some predictability remains, especially once trading costs, market frictions, and behavioral biases are considered.
Semi-strong Form Efficiency
Semi-strong-form efficiency extends the information set to all publicly available information, not just past prices.
Key Term: Semi-strong form efficiency
A market condition in which current security prices fully and quickly reflect all publicly available information, including past trading data, financial statements, economic news, and other public disclosures.
Implications:
- Neither technical analysis nor fundamental analysis should consistently generate abnormal returns after adjusting for risk and transaction costs.
- When new public information (e.g., earnings announcements, macroeconomic releases) is released, prices should adjust rapidly and without predictable bias.
- The current market price is the best available unbiased estimate of fundamental value using public information.
Testing semi‑strong efficiency often involves event studies, where researchers:
- Identify an information event (e.g., an earnings surprise).
- Measure the abnormal return around the event date.
- Examine how quickly and completely prices adjust.
In many cases, prices do respond rapidly to public news, consistent with semi‑strong efficiency. However, patterns such as post‑earnings announcement drift, value versus growth effects, and momentum suggest that some public information may not be fully incorporated immediately.
Strong Form Efficiency
Strong-form efficiency uses the broadest possible information set, including private and insider information.
Key Term: Strong form efficiency
A market condition in which security prices fully reflect all information—public and private (including insider information)—so that no investor can consistently earn abnormal returns, even with access to non‑public information.
Implications:
- Even corporate insiders with access to confidential information would not be able to earn persistent abnormal profits by trading on that information.
- All analysis—technical, fundamental, or insider‑based—would have no persistent edge net of costs.
Empirical evidence and practical experience (including many enforcement actions by regulators) show that insiders sometimes earn abnormal returns by trading on material non‑public information. This contradicts strong‑form efficiency. Most analysts therefore regard strong‑form efficiency as unrealistic in real markets.
Information, Prices, and Return Expectations
In an efficient market:
- New information is incorporated into prices quickly and without systematic bias.
- On average, expected abnormal returns, conditional on available information, are zero.
- Higher expected returns must be compensation for higher risk, not because securities are “mispriced” in a predictable way.
However, real‑world frictions can limit efficiency:
- Transaction costs and bid‑ask spreads
- Short‑selling constraints and borrowing limits
- Information acquisition costs and unequal access
- Regulatory restrictions on trading
These frictions can allow some mispricings to persist and can reduce or eliminate the profitability of attempting to exploit anomalies, even when they are statistically detectable in historical data.
Market Anomalies
Anomalies are patterns in prices or returns that seem inconsistent with the EMH. They are important for the exam because they illustrate both the limitations of efficiency and the need for careful interpretation.
Key Term: Market anomaly
A pattern in security prices or returns that appears to allow investors to earn abnormal returns in a way that contradicts a specified form of market efficiency.
A useful classification:
- Calendar anomalies
- Cross‑sectional anomalies
- Time‑series (momentum and reversal) anomalies
- Event‑related anomalies
Calendar Anomalies
- January effect (turn‑of‑the‑year effect): Small‑cap stocks have historically earned higher average returns in January than in other months. One explanation is tax‑loss selling in December and subsequent repurchasing in January, combined with window‑dressing by institutional investors.
- Other documented patterns include day‑of‑the‑week and holiday effects.
Many calendar anomalies weaken or disappear once they become widely known or when realistic trading costs are applied. This raises the concern of data mining—finding patterns that occurred in a specific sample by chance but do not persist out of sample.
Cross-sectional Anomalies
- Size effect: Over long periods, small‑capitalization stocks have tended to outperform large‑capitalization stocks on a risk‑adjusted basis.
- Value versus growth effect: Stocks with “value” characteristics—such as high book‑to‑market ratios or low price‑to‑earnings ratios—have sometimes outperformed “growth” stocks with high valuation ratios.
Possible explanations:
- These characteristics may proxy for risk factors not captured by simple models, so higher average returns might be compensation for bearing additional risk.
- Behavioral biases may lead investors to overpay for glamorous growth stocks and neglect out‑of‑favor value stocks.
Time-series Anomalies: Momentum and Reversal
- Momentum effect: Stocks that have performed well in the recent past (e.g., past 6–12 months) tend to continue outperforming in the near term; past losers tend to continue underperforming.
- Long‑term reversal: Over longer horizons (e.g., 3–5 years), extreme past winners sometimes underperform and past losers outperform, suggesting overreaction and subsequent correction.
The momentum effect is particularly relevant for weak‑form efficiency because it implies that past returns help predict future returns, contrary to a strict random walk.
Event-related Anomalies
- Post‑earnings announcement drift (PEAD): After an earnings surprise, stock prices tend to drift in the direction of the surprise for some time, rather than fully adjusting on the announcement date. This suggests a slow reaction to public information, challenging semi‑strong‑form efficiency.
- Initial public offerings (IPOs): IPOs often show initial underpricing (positive first‑day returns) followed by underperformance over the subsequent years.
A key point for the exam is that documenting an anomaly in historical data does not automatically imply a profitable trading strategy:
- It may not survive transaction costs, borrowing costs, or short‑selling constraints.
- It may be driven by a few outliers; trimming or winsorizing extreme observations can materially alter the results.
- It may fade once widely publicized, as more capital attempts to exploit it.
Therefore, anomalies do not necessarily “disprove” market efficiency, but they do suggest that markets are not perfectly efficient and that investor behavior can matter.
Worked Example 1.1
A portfolio manager observes that stocks which performed well over the past 6 months continue outperforming over the next 3 months. What does this suggest about market efficiency?
Answer:
This suggests a momentum effect, which challenges weak‑form efficiency. If returns can be predicted from past price performance, the market cannot be strictly weak‑form efficient.
Behavioral Biases and Limits to Efficiency
Behavioral finance studies how psychological biases and cognitive errors affect investor decisions and market outcomes.
Key Term: Behavioral finance
A field of finance that incorporates psychological principles into investor behavior to explain observed market outcomes, such as anomalies and persistent mispricings.
Common behavioral biases help explain why anomalies may arise and persist.
Key Term: Overconfidence
A tendency for investors to overestimate their knowledge, underestimate risks, and overrate their ability to predict outcomes, often leading to excessive trading.
Overconfident investors may trade too aggressively on their views, causing prices to deviate from fundamental values.
Key Term: Loss aversion
The tendency of investors to experience losses more intensely than gains of the same size, leading them to prefer avoiding losses over realizing equivalent gains.
Loss aversion can lead to the disposition effect—holding losing investments too long to avoid realizing a loss and selling winning positions too quickly to “lock in” gains. This behavior can contribute to underreaction to bad news (losses not realized) and to price momentum.
Key Term: Herding
The tendency of investors to follow the trades of others rather than relying on their own information or analysis, often amplifying price trends and bubbles.Key Term: Representativeness
A bias in which investors overweight recent or vivid information and project recent trends too far into the future, often ignoring base rates and long‑term averages.
Representativeness can lead investors to overreact to recent good performance of growth stocks and underweight value stocks, contributing to the value/growth anomaly.
These biases do not automatically produce arbitrage opportunities because:
- Not all investors are biased in the same way or at the same time.
- Rational arbitrageurs face risk and constraints; mispricings can widen before they correct.
- Capital, risk limits, and regulations may prevent arbitrageurs from fully offsetting the impact of biased traders.
Worked Example 1.2
An investor refuses to sell a stock that has fallen 40% below her purchase price, saying, “I will wait until it gets back to my cost before I even consider selling.” Which behavioral bias is most clearly illustrated?
Answer:
This behavior is best explained by loss aversion. The investor focuses on avoiding the pain of realizing a loss, even if holding the stock may not be optimal based on fundamentals.
Worked Example 1.3
An employee privy to undisclosed merger news buys shares before the announcement. The stock price jumps after the news release, and the employee earns a large profit. What form of market efficiency is being violated?
Answer:
This scenario is inconsistent with strong‑form efficiency. If prices fully reflected all information—public and private—the insider would not be able to earn abnormal returns from non‑public information. The market may still be weak‑ and semi‑strong‑form efficient.
Implications for Investment Analysis
The degree of market efficiency assumed has direct consequences for security analysis and portfolio management.
Technical and Fundamental Analysis
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Weak-form efficient markets:
- Technical analysis (based solely on past price and volume data) should not provide consistent abnormal profits.
- Fundamental analysis can still add value by processing public information better than others.
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Semi-strong-form efficient markets:
- Neither technical nor fundamental analysis should earn persistent abnormal returns after costs.
- However, fundamental analysis still plays an important role in:
- Estimating risk and building suitable portfolios.
- Understanding the drivers of a company’s cash flows and risk.
- Providing active ownership and corporate governance.
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Strong-form efficient markets:
- No analysis would consistently add value net of costs; all active strategies would be futile.
- In reality, strong-form efficiency is generally rejected, so there is still some scope for analysis, especially where information is difficult to process.
Passive versus Active Management
Key Term: Passive investment strategy
A strategy that seeks to replicate the performance of a market index or benchmark rather than attempting to select individual securities to outperform the market.
When markets are highly efficient:
- Passive strategies (e.g., index funds, exchange‑traded funds) are attractive because:
- It is very difficult for active managers to outperform after fees and transaction costs.
- Passive strategies provide broad diversification at low cost.
Key Term: Active investment strategy
A strategy that uses security selection, market timing, or other tactics in an attempt to earn returns above a benchmark, after adjusting for risk.
When markets are less efficient:
- Active strategies may be more justified, particularly in:
- Small‑cap equities
- Emerging markets
- Illiquid securities or complex instruments where information is harder to obtain and process
- Even in such markets, active management must:
- Deliver persistent excess returns.
- Overcome higher costs and risks.
For performance evaluation, efficiency also matters:
- In an efficient market, outperforming in one period can easily occur by chance.
- Evaluations should therefore focus on:
- Multi‑period risk‑adjusted performance.
- Consistency relative to style and benchmark.
- Whether performance is statistically significant, not just economically large.
Worked Example 1.4
A CFA charterholder is deciding between hiring an active small‑cap manager or investing in a low‑cost small‑cap index fund. She believes large‑cap markets are highly efficient but that small‑cap markets are less efficient due to lower analyst coverage and higher information costs. Which conclusion is most consistent with EMH?
Answer:
It is more reasonable to consider active management in small‑cap markets than in large‑cap markets, because lower efficiency creates more scope for informed analysis to add value. However, the manager must still be able to cover higher fees and trading costs through persistent skill‑based outperformance.
Exam Warning
Many anomalies published in academic research are reduced or eliminated after transaction costs or as traders exploit them. Always consider whether an anomaly offers real profit after costs or is just a data artifact. Be cautious about results that rely heavily on extreme observations or that have not been confirmed in different time periods and markets.
Implications for Portfolio Management
Key implications for portfolio construction and management include:
- In highly efficient markets:
- Emphasize passive or low‑cost systematic strategies.
- Focus on asset allocation, risk management, and cost control as the main drivers of performance.
- In less efficient markets:
- Carefully selected active strategies may add value.
- Due diligence on managers’ process, risk controls, and long‑term performance is critical.
- Across all markets:
- Avoid overconfidence in one’s ability to consistently “beat the market.”
- Recognize that most outperformance claims should be evaluated net of fees and on a risk‑adjusted, benchmark‑relative basis.
- Behavioral biases may affect not only market prices, but also investors’ own portfolio decisions (e.g., trading too much, chasing past winners, or holding concentrated positions).
Key Point Checklist
This article has covered the following key knowledge points:
- The efficient market hypothesis describes how different information sets (past prices, public information, and all information) are reflected in security prices.
- Weak, semi‑strong, and strong forms of efficiency differ in the information assumed to be fully incorporated into prices and therefore have different implications for technical and fundamental analysis.
- In an efficient market, expected abnormal returns are zero after adjusting for risk and costs; higher expected returns should be compensation for higher risk.
- Market anomalies—such as calendar effects, size and value effects, momentum, and post‑earnings announcement drift—suggest that markets are not perfectly efficient, but many anomalies weaken once risk, costs, and data‑mining issues are considered.
- Behavioral biases, including overconfidence, loss aversion, herding, and representativeness, can help explain why anomalies arise and why mispricings may persist despite the actions of rational arbitrageurs.
- The degree of market efficiency influences the choice between passive and active management, the likely effectiveness of different analytical approaches, and how manager performance should be evaluated.
Key Terms and Concepts
- Efficient market hypothesis
- Abnormal return
- Random walk
- Weak form efficiency
- Semi-strong form efficiency
- Strong form efficiency
- Market anomaly
- Behavioral finance
- Overconfidence
- Loss aversion
- Herding
- Representativeness
- Passive investment strategy
- Active investment strategy