## Facts

- John W. Gill and his wife operated a confectionery and ice-cream concession at the Farmers’ Market in Los Angeles.
- A Hearst-employed photographer took a candid photograph of the couple at their business, without their consent, depicting them in an affectionate pose.
- Hearst published the photograph in *Harper’s Bazaar* (Oct. 1947) with other images illustrating an article about love; any claim based solely on this 1947 publication was time-barred under the one-year limitations period for privacy claims.
- The photograph later appeared in the *Ladies’ Home Journal* (May 1949), published by a different company, alongside an article titled “Love.”
- The Gills alleged Hearst knowingly permitted and consented to republication of the photograph and required credit to Hearst, and that the publication caused humiliation and annoyance.
- The amended complaint did not allege that Hearst authorized, consented to, or participated in publication of the accompanying “Love” article or in using the photo in that article’s specific context.

## Issues

1. Whether allegations that Hearst consented to republication of a non-humiliating photograph taken in a public business setting, without tying Hearst to any allegedly offensive accompanying text, stated a cause of action for invasion of privacy.
2. Whether the trial court abused its discretion by sustaining a demurrer to the amended complaint without leave to amend.

## Decision

- The California Supreme Court held the amended complaint, as pled, failed to state a privacy cause of action against Hearst based solely on consenting to republication of the photograph.
- The Court held the trial court abused its discretion by denying leave to amend and foreclosing the Gills from alleging additional facts that might state a claim.
- The judgment of dismissal was reversed and the matter remanded to permit further amendment.

## Legal Principles

- Publication or republication of a photograph taken in a public setting generally is not actionable as an invasion of privacy when the image is not uncomplimentary, humiliating, or otherwise discrediting to a person of ordinary sensibilities.
- Privacy liability based on offensive implications created by pairing an image with text depends on pleading a defendant’s responsibility for that contextual use; consent to republish a photograph does not, without more, establish consent to or participation in an accompanying article.
- Denial of leave to amend after sustaining a demurrer is reversible where there is a reasonable possibility the plaintiff can allege additional facts to state a claim; courts should permit amendment at the pleading stage absent a clear showing it would be futile.

## Conclusion

The court concluded that consenting to republication of a benign public-place photograph, without alleged involvement in the accompanying article, did not state a privacy claim, but it reversed because the plaintiffs should have been given another opportunity to amend to plead facts supporting liability.


Gill v. Hearst Publ'g Co., 40 Cal. 2d 224, 253 P.2d 441 (Cal. 1953)