## Facts

- A coalition opposing U.S. military action in the Persian Gulf sought to distribute political leaflets in multiple large enclosed shopping malls in New Jersey in November 1990.
- The targeted properties were large regional malls and a very large community shopping center that drew substantial public traffic and functioned as major public gathering places.
- The malls commonly invited non-retail uses, including charitable fundraising and community and civic events, and they permitted various non-shopping activities involving speech and public issues.
- Several mall owners asserted policies barring “issue-oriented” speech and leafleting to preserve a commercial environment; some denied access entirely, while others offered limited permission under restrictive conditions.
- Evidence offered to show that limited, regulated leafleting would cause significant financial harm was found unpersuasive.
- The trial court found no federal First Amendment right of access but recognized a state constitutional right to leaflet in these malls subject to reasonable regulation; the Appellate Division modified aspects of the scope and conditions, leading to cross-appeals.

## Issues

1. Whether owners of large regional and community shopping centers may categorically deny access to speakers seeking to distribute leaflets on societal issues.
2. Whether Article I, paragraphs 6 and 18 of the New Jersey Constitution protect political and societal-issue leafleting on privately owned shopping-center property, and if so, under what limits.

## Decision

- The Supreme Court of New Jersey held that the federal First Amendment does not compel private shopping centers to allow such leafleting, but the New Jersey Constitution provides a limited right to engage in political and societal-issue leafleting in large regional and community shopping centers.
- The court required the defendant malls to permit peaceful leafleting on societal issues, subject to reasonable time, place, and manner regulations that protect business operations and property interests.
- The court applied a three-factor analysis focusing on (1) the nature, purpose, and normal use of the property, (2) the extent and nature of the public invitation to use the property, and (3) the compatibility of the proposed expressive activity with both private and public uses of the property.
- The matter was remanded for implementation consistent with the recognized right and for the adoption of reasonable regulations that do not effectively extinguish the activity.

## Legal Principles

- State constitutional free speech protections may extend beyond the federal minimum and may apply, in limited circumstances, to expressive activity on privately owned property.
- Expressive rights may attach to private property when the property’s nature and the breadth of public invitation imply tolerance for certain non-disruptive expression.
- Whether state free speech rights apply on private property turns on: (1) the property’s nature, purpose, and normal use, (2) the public’s invitation to use the property, and (3) the compatibility of the expression with the property’s uses.
- Large shopping centers that operate as modern public gathering places and that invite extensive public use may be required to allow societal-issue leafleting.
- Property owners retain authority to impose reasonable, content-neutral time, place, and manner rules (including limits on location, numbers of leafleters, notice requirements, and related operational controls) so long as regulation does not nullify the protected activity.

## Conclusion

The court recognized a limited state constitutional right to distribute political and societal-issue leaflets in large New Jersey shopping centers that function as significant public gathering places, while preserving owners’ power to regulate the activity through reasonable time, place, and manner restrictions.


N.J. Coal. Against War in the Middle E. v. J.M.B. Realty Corp., 138 N.J. 326, 650 A.2d 757 (N.J. 1994)