## Facts

- Lucy, Lady Duff-Gordon, a prominent fashion designer, entered a signed written agreement with Otis F. Wood, an advertising agent with an organization suited to placing endorsements.
- The agreement granted Wood the exclusive right, subject to her approval, to place her endorsements on others’ designs and the exclusive right to market or license her own designs.
- Lady Duff-Gordon was entitled to one-half of all profits and revenues derived from contracts Wood made under the agreement.
- The term was at least one year from April 1, 1915, and continued year to year unless terminated on ninety days’ notice.
- Wood agreed to account for monies received and to take steps (including obtaining patents, trademarks, and copyrights as needed) to protect rights and articles affected by the contract.
- Wood alleged Lady Duff-Gordon independently made endorsement deals without his knowledge and retained the profits, breaching the exclusivity arrangement.
- Lady Duff-Gordon argued the contract was unenforceable because it contained no express promise by Wood to secure endorsements, make sales, or grant licenses.

## Issues

1. Whether an exclusive agency agreement is unenforceable for lack of consideration and mutuality when it does not expressly state the agent’s promise to market the principal’s endorsements and designs.
2. Whether a court may imply a promise to use reasonable efforts from the agreement’s structure and commercial purpose, supplying the agent’s obligation.

## Decision

- The New York Court of Appeals held the agreement was valid and enforceable.
- The court implied a promise by Wood to use reasonable efforts to market Lady Duff-Gordon’s designs and place endorsements.
- The implied promise supplied consideration and mutuality, defeating the claim that the agreement was illusory.
- The court reversed the Appellate Division and reinstated the action, holding the complaint stated a cause of action.

## Legal Principles

- A contract may be enforceable despite the absence of an express promise if the writing and circumstances are “instinct with an obligation” that can be implied.
- In an exclusive agency arrangement, acceptance of exclusivity can imply a duty to use reasonable efforts to exploit the exclusive rights, so the principal is not left solely to the agent’s discretion.
- Profit-sharing and related performance provisions (e.g., accounting duties and protection of rights) may evidence an implied obligation to act, supporting consideration and mutuality.

## Conclusion

The court enforced an exclusive agency contract by implying a reasonable-efforts obligation from the agreement’s exclusivity and commercial design, thereby supplying consideration and mutuality and allowing the breach claim to proceed.


Wood v. Lucy, Lady Duff-Gordon, 222 N.Y. 88, 118 N.E. 214 (N.Y. 1917)