## **Learning Outcomes**

After reading this article, you will understand how to direct project execution to deliver business value. You will know how to organize work, support incremental value delivery, ensure team progress aligns with strategic objectives, manage change, and keep stakeholders engaged. These skills are essential for answering PMP exam questions about executing projects efficiently and delivering measurable benefits.

## **PMP Syllabus**

For PMP, you are required to understand how to execute projects with the urgency required to deliver business value. This includes managing work against the project plan, supporting incremental value, and maintaining stakeholder and team alignment. Focus your revision on the following areas:

- Explain the role of execution in delivering business value.
- Describe the link between work performance data and value delivery.
- Show how to plan and monitor incremental value delivery.
- Recognize the need to adjust execution in response to change and stakeholder needs.
- Identify techniques for managing stakeholder and team engagement during execution.
- Demonstrate methods for ensuring project outputs meet the value objectives and business goals.

## **Test Your Knowledge**

_Attempt these questions before reading this article. If you find some difficult or cannot remember the answers, remember to look more closely at that area during your revision._

1. What is the primary goal of project execution?
   a) Adhering strictly to the project plan regardless of new opportunities  
   b) Completing administrative tasks  
   c) Delivering business value through efficient work and incremental delivery  
   d) Updating the project charter

2. Which artifact is most useful for tracking progress during execution and informing value delivery?
   a) Risk register  
   b) Work performance data and reports  
   c) Product vision statement  
   d) Procurement plan

3. What is an appropriate response if stakeholders request an urgent change in project requirements during execution?
   a) Ignore the request until the next phase  
   b) Reject any changes during execution  
   c) Assess the impact on value delivery and adjust the project plan if justified  
   d) Replan the project from scratch

4. Which of the following best supports delivering business value throughout the project life cycle?
   a) Completing all deliverables at the end of the project  
   b) Fixing quality issues after handover  
   c) Providing incremental releases and seeking stakeholder feedback  
   d) Holding all decisions until closing

## **Introduction**

Project execution is where the planned work is done and real value is created. This stage transforms plans into tangible deliverables, providing benefits to the organization and stakeholders. Effective execution depends on clear direction, managing change, and maintaining alignment with strategic goals.

During execution, the project manager and team coordinate tasks, deliver outputs, monitor work performance, and ensure value is realized as early as possible. This requires urgency, adaptability, and constant stakeholder engagement.

### The Link between Execution and Business Value

Executing the project is not just about completing tasks—it is about reliably delivering the intended benefits (“business value”). This means focusing on the outputs, incorporating feedback, and ensuring deliverables match changing needs.

> **Key Term: Project Execution**  
> The phase in which project plans are implemented, and the work required to create deliverables is performed according to the project management plan.
>
> **Key Term: Business Value**  
> The net benefit created for the organization and stakeholders by a project's outcomes, considering both tangible and intangible advantages.

## Delivering Value through Execution

### Organizing Work and Directing the Team

The project manager leads the team in carrying out the project plan, assigning tasks, and resolving obstacles. The focus is on synchronizing team efforts, maintaining communication, and ensuring resources are used effectively. Work must be prioritized to deliver the highest-value outputs first, where possible.

### Incremental and Continuous Value Delivery

Value delivery is most effective when it happens incrementally. Instead of waiting for all outputs at the end of the project, early releases or interim deliverables allow stakeholders to gain value throughout execution.

> **Key Term: Incremental Delivery**  
> Providing partial, usable deliverables at set intervals during execution, allowing benefits to accrue before the project ends.

Early feedback from incremental delivery helps confirm outputs are on track, highlights potential changes, and supports better stakeholder satisfaction.

### Monitoring Progress and Work Performance Data

Execution is not static. Work results must be collected, measured, and analyzed. The main tool is work performance data—information about completed tasks, costs, quality, and progress.

> **Key Term: Work Performance Data**  
> Raw information on what has been accomplished, used to measure and control progress during execution.

Work performance information and reports transform this data into actionable knowledge. This enables the project manager to assess whether the current approach is delivering the intended value or requires adjustment.

### Adapting Execution to Change

Business needs, risks, and stakeholder expectations can shift during execution. Successful project delivery requires the team to:

- Identify new risks and opportunities as they arise.
- Assess requested changes for their impact on value, cost, and schedule.
- Update the project plan if it supports better value outcomes.
- Communicate any changes and their rationale to stakeholders and the team.

> **Key Term: Change Control**  
> The process for reviewing, approving, and implementing changes to project documents, deliverables, or baselines during execution.

Adaptability is critical—it supports delivering “the right thing” even as requirements change.

### Ensuring Stakeholder Engagement

Stakeholder alignment can drift over time, threatening value delivery. The project manager must keep all parties engaged by:

- Seeking regular feedback on incremental deliverables.
- Adjusting communications to keep stakeholders informed and involved.
- Resolving conflicts and clarifying expectations quickly.

### Maintaining Urgency in Execution

Value is best gained when work is done with urgency. Delays can diminish benefits, especially when markets or needs change quickly. Team progress should align with priorities, and barriers must be resolved promptly to ensure deliverables are produced at the right time.

## Managing Quality during Execution

Deliverables must be fit for use. Quality must be built into all processes, not added by inspection at the end. This requires:

- Adhering to defined standards and metrics.
- Regularly checking against quality criteria during execution.
- Taking corrective action immediately if outputs do not meet requirements.

### **Worked Example 1.1**

A project team is developing a new payment app. Rather than deliver the full system at the end of the project, the team releases a basic version with only core functions after three months. Stakeholders use it and suggest improvements. The team incorporates this feedback into later releases.

> **Answer:** This incremental delivery ensures value is received early, supports feedback and continuous improvement, and manages risks before final launch.

### **Worked Example 1.2**

A construction project is halfway completed when the client asks for a design change. The project manager gathers the team, analyzes the impact on cost and value, and discusses options with the client. The plan is adjusted to implement only changes that support business value, keeping the project on track for timely delivery.

> **Answer:** The project manager applies change control, ensures the team adjusts work efficiently, and communicates the rationale to all stakeholders.

### **Exam Warning**

> Avoid focusing only on completing tasks or deliverables. For the PMP exam, remember that execution must always be linked back to value delivery. Incremental benefits, quality feedback, and stakeholder alignment are critical. Simply finishing the work is not enough.

### **Revision Tip**

> When answering PMP questions about execution, always ask: “How does this step support business value?” Give examples of incremental delivery, stakeholder engagement, or effective change adaptation where possible.

## **Summary**

Project execution is where value is created. You must organize work, support incremental delivery, adjust to change, and maintain stakeholder alignment. Effective monitoring and a focus on quality during execution are essential for delivering not just outputs, but real benefits.

## **Key Point Checklist**

_This article has covered the following key knowledge points:_

- Project execution is the phase where work is done and value is created.
- Incremental delivery supports early and continuous value realization.
- Work performance data and information are key to tracking value delivery.
- Change control is used to assess, approve, and implement changes that affect business value.
- Stakeholder engagement and feedback must be managed constantly during execution.
- Urgency in execution maximizes value delivery and reduces risk of lost benefit.
- Maintaining quality during execution ensures that deliverables are fit for use and accepted.

## **Key Terms and Concepts**

- Project Execution
- Business Value
- Incremental Delivery
- Work Performance Data
- Change Control


Project execution and delivery - Executing the project to deliver business value